Alex de Turris

- Storytelling sur les differents mediums -


Immersion quand tu nous tiens -
THE ART OF IMMERSION
How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
“Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we  watch it is changing in ways we have barely slowed down to register. No  longer content in our traditional role as couch potatoes, we approach  television shows, movies, even advertising as invitations to  participate—as experiences to immerse ourselves in at will.”

THE ART OF IMMERSION


How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will.”


(Source : artofimmersion.com)

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